VO5 / Discover Your Style w/ Katy B & John Newman

VO5 / Discover Your Style w/ Katy B & John Newman

The UK’s leading styling brand is inspiring trends through the world of music

VO5’s mission is to motivate its audience to discover new styles in Hair, Fashion and an overall approach to life. One part of this comes through in a commitment to showcasing unique trends inspired by the world of music and entertainment. The 2017 ad campaign created by Crush honed in on this idea by following two of the UKs leading artists as they make their way through a summer of UK music festivals.

Project Details

Brand VO5
Channels Digital
Featured Talent Katy B, John Newman
Creative Director Mike Dowuona
Brand Account Lead Katharina Colman
Creative Producer Caroline Hilton
Supporting Agencies Beauty Scene (PR), Mindshare (Media), DF (Digital)