Lynx x Dele Alli – Golden Wins
We introduced a huge fan to their idol through our ‘Golden Wins’ video. The partnership, brought together Lynx, Asda, JOE Media and ‘Gold Brother’ Dele Alli to score big wins on and off the pitch. By involving our audience directly, our social asset gained real-life perspective allowing Dele to do what he does best. Crush’s creative asset gained over 150k views in just under 12 hours.