The Style Edit

feat. Anne-Marie

The UK’s No. 1 styling brand takes inspiration from music for its new range

In continuation of their commitment to music and style, VO5 partnered with the UK’s hottest female artist to launch the brand new disruptive range of Hair Cosmetics for the festival season. Crush created personality-filled Ad formats in the form of hair ‘how-to’s’ which spoke directly to the V05 audience in a way only Anne-Marie could, as well as interactive digital assets for Snapchat and Instagram Stories to activate the new Style Edit range.

Feature Video


Project Credits


  • Channels: Snapchat, Instagram


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Jez Hughes
  • Creative Producer: James Hazlett-Beard
  • Supporting Agencies: Beauty Scene (PR), Mindshare (Media), Time Inc (Social)

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