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VO5 // Style Edit Tutorials w/ Anne-Marie

// Summary

The UK’s No. 1 styling brand takes inspiration from music for its new range

In continuation of their commitment to music and style, VO5 partnered with the UK’s hottest female artist to launch the brand new disruptive range of Hair Cosmetics for the festival season. Crush created personality filled Ad formats in the form of hair ‘how-to’s’ which spoke directly to the V05 audience in a way only Anne-Marie could, as well as interactive digital assets for Snapchat and Instagram Stories to activate the new Style Edit range.

// Assets

Rebel Rose

feat. Anne-Marie

Tame & Shine

feat. Anne-Marie

Credits

Brand VO5
Channels Snapchat, Instagram
Featured Talent Anne Marie
Creative Director Mike Dowuona
Brand Account Lead Jez Hughes
Creative Producer James Hazlett-Beard
Supporting Agencies Beauty Scene (PR), Mindshare (Media), Time Inc (Social)