feat. Anne Marie

VO5 – Hair Play Everyday

// Summary

In continuation of their partnership with Anne-Marie, VO5 wanted to launch a campaign to capture the feeling of a fresh year with a fresh summer look, along with introducing a new product to market with their Flexible Hold spray. Continuing on from previous benchmarks, Crush developed digital skewed formats to provide an array of ad formats for the brand to deliver a comprehensive media campaign.

// Stills


Brand VO5
Channels Digital, Broadcast, Print
Featured Talent Anne-Marie
Creative Director Mike Dowuona
Brand Account Lead Jez Hughes
Creative Producer James Hazlett-Beard
Supporting Agencies Mindshare