Hair Play Everyday

feat. Anne-Marie

In continuation of their partnership with Anne-Marie, VO5 wanted to launch a campaign to capture the feeling of a fresh year with a fresh summer look, along with introducing a new product to market with their Flexible Hold spray. Continuing on from previous benchmarks, Crush developed digital skewed formats to provide an array of ad formats for the brand to deliver a comprehensive media campaign.

Feature Video


Project Credits


  • Channels: Digital, Broadcast, Print


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Jez Hughes
  • Creative Producer: James Hazlett-Beard
  • Supporting Agencies: Mindshare

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