Impossible Stairs

feat. Nike

The sportswear giant celebrates the extension of their most popular design festival-style

Nike launched the newest style in the Air MAX family, Air VaporMax with a short film titled ‘Impossible Stairs’; showcasing the evolution of the style and celebrating 30 years of Air MAX.

Crush reworked the brand’s popular online visual asset for a bespoke screening at London’s Wireless and Lovebox Festivals between each Main Stage performance, bringing the brand even closer to their core audience in a unique and relevant way.

Feature Video


Project Credits


  • Channels: Activation


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Mike Dowuona
  • Creative Producer: Mike Dowuona
  • Supporting Agencies: Mindshare, Live Nation

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