Impossible Stairs
feat. Nike
The sportswear giant celebrates the extension of their most popular design festival-style
Nike launched the newest style in the Air MAX family, Air VaporMax with a short film titled ‘Impossible Stairs’; showcasing the evolution of the style and celebrating 30 years of Air MAX.
Crush reworked the brand’s popular online visual asset for a bespoke screening at London’s Wireless and Lovebox Festivals between each Main Stage performance, bringing the brand even closer to their core audience in a unique and relevant way.
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