You’re Hotter When You're Chill

Launching Lynx Ice Chill; the latest fragrance from the iconic men’s brand. Lynx’s new range leaves guys feeling cool, calm and ready for anything.

To support the launch of this new range, Crush created a series of short form and long form assets featuring Anthony Joshua alongside the newly revealed Lynx ambassador line up; Calfreezy, Jesse Lingard, Mo Gilligan and Tinie Tempah. These assets brought to life the campaign idea ‘you’re hotter when you’re chill’ in a fun and relatable way, tapping into the natural sense of humour and attraction that the Lynx brand is known for.