You Gold

feat. Dele Alli, Michael Dapaah, NOT3S

The UK’s no. 1 men’s brand brings out the list of the UK’s most influential males for a second year

Featuring a breakthrough artist, a global sensation and a rising football star,  the leading men’s brand put together the definitive list of men shaping our times. For this lead campaign key visual shoot, Crush stuck to the proven creative strategy of stripping away all-superstar aesthetics. We presented a group of ‘real guys’ whose attraction and confidence comes from the inside to land the Lynx ‘Find Your Magic’ mantra in a single set of images.

Project Credits


  • Channels: Digital, Social


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Kate Bond
  • Creative Producer: Caroline Hilton
  • Supporting Agencies: TMW, Mindshare, W

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