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Lynx // Dele Alli – Golden Wins

// Summary

We introduced a huge fan to their idol through our ‘Golden Wins’ video. The partnership, brought together Lynx, Asda, JOE Media and ‘Gold Brother’ Dele Alli to score big wins on and off the pitch.

By involving our audience directly, our social asset gained real-life perspective allowing Dele to do what he does best. Crush’s creative asset gained over 150k views in just under 12 hours.

// Assets

Golden Wins

feat. Dele Alli

Credits

Channels Digital, Video
Featured Talent Dele Alli, Hussain Manawer
Creative Director Mike Dowuona
Brand Account Lead Mike Dowuona
Creative Producer James Hazlett-Beard