The New Lynx Effect

Once again we put together a line-up of champs, all in their own right for this year’s Lynx campaign. We welcome back Anthony Joshua for another round, alongside the newly revealed additions of Calfreezy, Aitch and Chunkz to launch the new Lynx Effect. All were chosen for their relevance to the audience and enlisted to feature in the TVC as well as fun and relatable short-form assets produced by Crush, tapping into the natural sense of humour and attraction the brand is known for. Aitch also created an original anthem, enabling the campaign to tap even further into our Lynx guys’ cultural moments.