The New Lynx Effect

feat. Anthony Joshua, Calfreezy, Chunkz & Aitch

Once again we put together a line-up of champs, all in their own right for this year’s Lynx campaign. We welcome back Anthony Joshua for another round, alongside the newly revealed additions of Calfreezy, Aitch and Chunkz to launch the new Lynx Effect. All were chosen for their relevance to the audience and enlisted to feature in the TVC as well as fun and relatable short-form assets produced by Crush, tapping into the natural sense of humour and attraction the brand is known for. Aitch also created an original anthem, enabling the campaign to tap even further into our Lynx guys’ cultural moments.

Feature Video

Other Projects

Lynx Africa Goat It
Screenshot 2022-11-01 at 12.04.03
The Walk 2 point o
Let's Talk Solve Chat Create
Our brands collaborate with us to develop passion-driven strategy, create impactful partnerships, and to deliver culturally connected work driven by them. Get in touch!

Sign up to our newsletter!

Contact us