The New Lynx Effect Challenge

feat. Anthony Joshua, Calfreezy, Chunkz & Aitch

In a game show style YouTube series, inspired by ‘The New Lynx Effect’ we tasked our four LYNX ambassadors Anthony Joshua, Chunkz, Calfreezy and Aitch to respectively challenge their teammates to step out of their comfort zone and tackle something new.

With tasks inspired and championed by the four ambassadors’ individual areas of expertise and tapping into out Lynx guys’ passion points: gaming, music and sports, we produced digital assets which formed a precision campaign for Instagram, Snapchat, Tik Tok, Facebook and YouTube which complimented the main TVC.

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