feat. Anthony Joshua, Calfreezy, Chunkz & Aitch

Lynx – The New Lynx Effect Challenge

// Summary

The New Lynx Effect is all about giving guys that extra bit of confidence to tackle the challenges and opportunities that come their way when they are open to the world of possibilities. We tasked the 2021 brand ambassadors Anthony Joshua, Calfreezy, Aitch and Chunkz to put this to the test and further bring this message across by taking the New Lynx Effect Challenge. We produced a three part video series covering three passion points: music, sport and gaming.