Smell Like an Icon
Java is Coming Home! This summer saw the return of Lynx’s iconic Java fragrance following popular demand and two decades after it originally graced supermarket shelves. The football themed campaign in partnership with SportsBible celebrating the retro fragrance, featured Lynx ambassadors Chunkz, Aitch and Calfeezy in a series of video assets around football culture
We further activated the Java launch with a TikTok campaign around the Euros with Chunkz taking on his very own #NewLynxEffect challenge, encouraging fans to show off their football skills. TikTok football creators were brought on to seed the challenge further.