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LYNX // MOTM 2019 Campaign

// Summary

Launching Lynx Ice Chill; the latest fragrance from the iconic men’s brand. Lynx’s new range leaves guys feeling cool, calm and ready for anything.

To support the launch of this new range, Crush created a series of short form and long form assets featuring Anthony Joshua alongside the newly revealed Lynx ambassador line up; Calfreezy, Jesse Lingard, Mo Gilligan and Tinie Tempah. These assets brought to life the campaign idea ‘you’re hotter when you’re chill’ in a fun and relatable way, tapping into the natural sense of humour and attraction that the Lynx brand is known for.


Brand Lynx
Channels Digital
Featured Talent Anthony Joshua, Calfreezy, Jesse Lingard, Mo Gilligan, Tinie Tempah
Creative Director Mike Dowuona
Brand Account Lead Kate Bond
Creative Producer Caroline Hilton/Kate Davies
Supporting Agencies Mindshare and W