Men Of The Moment

feat. Craig David, Anthony Joshua, Wiley, Will Pouter

A moment in time captured with some of the UK’s most influential males in celebration of one of the UK’s most iconic men’s brands.

Collar two UK music icons, a world heavyweight champion, and a Hollywood star and take them down to the cafe for a full English on a Saturday morning. What you end up with is a truly unique and personal moment which encapsulates the Lynx personality and point of view. Crush brought the latest incarnation of the Lynx ‘Find Your Magic’ mantra to life by stripping away all the superstar aesthetics and presenting a group of ‘real guys’ whose attraction and confidence comes from the inside.


Project Credits


  • Channels: Print, Digital


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Katharina Colman
  • Creative Producer: Kate Bond
  • Supporting Agencies: TMW (Digital), W (Public Relations), Mindshare (Media planning and buying)

Other Projects

Lynx Africa Goat It
Screenshot 2022-11-01 at 12.04.03
The Walk 2 point o
Let's Talk Solve Chat Create
Our brands collaborate with us to develop passion-driven strategy, create impactful partnerships, and to deliver culturally connected work driven by them. Get in touch!

Sign up to our newsletter!

Contact us