feat. Phil Foden, Beta Squad, Tekkz, Tion Wayne

In 2023, our goal for Lynx was simple: To make Lynx Famous amongst Gen Z males.

To achieve this, we created money can’t buy opportunities with the GOATs of category, as competition prizes targeted at Gen Z males at a peak opportunity for the brand.

The commercial element of the campaign was met through a “scan the can” entry method which was attached to purchases of Lynx Africa throughout Summer.

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