48 Seconds

feat. Anthony Joshua

A candid moment with the boxing champion ahead of his fight against Wladimir Klitschko

The heavyweight champion gets real in this up-close video as he talks about boxing as a way of life and reflects on what it takes to be a champion. Crush created this episode as part of it’s original series format ’48 seconds’ for the Lynx brand. The Lynx ‘Find Your Magic’ motto was brought to life by stripping away the champion and presenting the ‘personality behind’ in this raw and honest video.

Feature Video

Project Credits


  • Channels: Digital, Social


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Mike Dowuona

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