feat. Ed Sheeran

LG – UHD 4K Launch

// Summary

LG were due to launch their innovative 4k Oled TV range and wanted to find a way to impact consumers that are new to the technology, both online and in the retail environment. Crush delivered a partnership which delivered standout presence in over 1500 nationwide bricks and mortar stores. Alongside this, the associated consumer competition drove thousands of entries with a wave of incremental traffic driven to the promotional pages on retail partner’s D2C stores going into Q4.


Brand LG TV
Channels Retail, Digital
Featured Talent Ed Sheeran
Creative Director Mike Dowuona
Brand Account Lead Mike Dowuona
Creative Producer Mike Dowuona