UHD 4K Launch

feat. Ed Sheeran

LG were due to launch their innovative 4k Oled TV range and wanted to find a way to impact consumers that are new to the technology, both online and in the retail environment. Crush delivered a partnership which delivered standout presence in over 1500 nationwide bricks and mortar stores. Alongside this, the associated consumer competition drove thousands of entries with a wave of incremental traffic driven to the promotional pages on retail partner’s D2C stores going into Q4.

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Project Credits

General

  • Channels: Retail, Digital

Team

  • Creative Director: Mike Dowuona
  • Brand Account Lead: Mike Dowuona
  • Creative Producer: Mike Dowuona

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