Class of 2020

feat. Maya Jama, Mabel
For the first time in years Impulse were set to launch a brand new innovation – Impulse Shimmer Fragrances. We stared 2020 full of optimism for the year ahead but when we saw the world change over night, we needed a change of plan. For a large proportion of our audience lockdown meant losing out on the opportunity to celebrate one last time with friends from school, college and uni. So we decided to launch an Impulse Class of 2020 Virtual Prom hosted by TV presenter du jour Maya Jama and with performances from music artist Mabel.

Feature Video


Project Credits


  • Channels: Digital, Social


  • Account Director: Katharina Colman
  • Account Manager: Kate Bond
  • Creative Producer: Jez Hughes


  • Director: Ben Newbury
  • Production: Able TV

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