Big Night In
feat. Pixie Lott
We helped Carté D’Or launch a summer promotion to win tickets to see top theatre shows in London’s West End. Tied in with the launch of their new Layered Dessert tubs, the brand sought to capture a younger segment of their audience with a lifestyle asset that related to their theatre partnership and Carte D’Or now being widely available in London theatres.
We worked with Pixie Lott to launch a set of partnered assets to serve both brand advertising goals and Pixie’s audience.
- Channels: Digital
- Creative Director: Mike Dowuona
- Brand Account Lead: Mike Dowuona
- Creative Producer: Jez Hughes
- Supporting Agencies: Mindshare
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