feat. Dele Alli and PAQ

Axe – Unlabelled

// Summary

Lynx ambassador & England mid-fielder Dele Alli joined the PAQ boys at the ‘Unlabelled’ pop-up store in collaboration with Lynx & Anti-bullying charity, Ditch the Label for a dedicated PAQ episode.

// Stills


Brand Lynx, Ditch the Label, Kyra TV
Channels Digital, Video, Print
Featured Talent Dele Alli
Creative Director Mike Dowuona
Brand Account Lead Jez Hughes
Creative Producer James Hazlett-Beard
Supporting Agencies Kyra TV