Ditch the Label

feat. Marouane Fellaini, Michael Dapaah, Not3s

Crush brought together Ditch the Label with our Lynx ambassadors Fellaini, Not3s and Michael Dapaah to produce these impactful videos for Anti-CyberBullying day. Collaborating closely to ditch our Lynx ambassador’s personal labels, we produced these empowering snippets and let the boys put the story in their own words.


Project Credits


  • Channels: Digital, Video, Print


  • Creative Director: Mike Dowuona
  • Brand Account Lead: Mike Dowuona
  • Supporting Agencies: Mr. Frank, 72&Sunny

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