feat. Not3s, Michael Dapaah, Marouane Fellaini, Ollie Locke

Axe – Ditch the Label

// Summary

Crush brought together Ditch the Label with our Lynx ambassadors Fellaini, Not3s and Michael Dapaah to produce these impactful videos for Anti-CyberBullying day. Collaborating closely to ditch our Lynx ambassador’s personal labels, we produced these empowering snippets and let the boys put the story in their own words.


Brand Ditch the Label, Lynx
Channels Digital, Video, Print
Featured Talent Marouane Fellaini, Michael Dapaah, Not3s
Creative Director Mike Dowuona
Brand Account Lead Mike Dowuona
Creative Producer James Hazlett-Beard
Supporting Agencies Mr. Frank, 72&Sunny