L’oreal Paris Embraces Age Diversity with Influencer Campaign for Age Perfect Oil-Serum

Reportedly, Hootsuite states that 13% of Instagram’s audience is 45 and over. Have we all been forgetting about our mature audiences? L’oreal has honed into this niche and addressed the apparent gap in the market, by enlisting 10 influencers aged 45 to 84 to market their ‘Age Perfect Oil- Serum’.

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