Rockstar x Spotify
Rockstar Energy Drink is set to unveil its dynamic global brand platform, ‘Press Play,’ this summer, emphasising its strong affiliation with music. Through an exciting collaboration with Spotify, this platform encourages fans to unleash their favourite tunes by hitting “play,” offering exclusive music partnerships and thrilling events. Rockstar, promises a groundbreaking in-app concert experience, which will revolutionise the way fans engage with music. Complementing the Spotify campaign, Rockstar will leverage online and OOH activations throughout the year.