Unilever give us the perfect push to tackle laundry with Vinicius Junior

Cleaning, laundry and upkeep of the house needs to be done but sometimes we need that extra motivation to get up and really get stuck into that laundry basket. This campaign encompasses the idea behind helping to inspire people to not only get that motivation, but remind them that sometimes you have to get a little dirty to really gain a great outcome. The ‘Play On’ campaign will also encourage people to be active too. Vinicius aligns with this message as he has faced challenges throughout his career but with the understanding that at the core you have to go through some of the grit to come out the other side on top.  He said about the new partnership “I am honoured to become a Dirt Is Good ambassador and work with an organisation that shares so many values that are close to my heart. My own pathway into professional football was full of challenges on and off the pitch. These helped shape me as an individual, and I was not afraid to get dirty in the process. Through this partnership, I hope I can inspire the next generation to do what it takes to thrive in the face of adversity and demonstrate fearless resilience in pursuit of their goals.”  You’ll see Vinicius in several ads over the next few months.

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