Tika the Iggy Takes UK: Social Media Sensation Stars in TK Maxx Campaign

Tika the Iggy [the Italian greyhound] x TK Maxx

Social media sensation Tika the Iggy, a Montreal-based Italian greyhound with over 1 million Instagram followers, takes the UK spotlight in the latest TK Maxx campaign. The “Everyone Knows” project follows a range of diverse characters who all know that there’s ‘no deal like a TK Maxx deal’. Tika is seen donning sunglasses and a pink fur vest in this humorous campaign that pushes the brand as the go-to for shopping at unbeatable prices.


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