BIGGEST REBRAND OF THE MONTH
In other news, EA Sports FC has taken on the challenge of reinventing the world’s most successful video game franchise, previously known as FIFA. Following the end of the 30-year partnership between FIFA and EA Sports. David Jackson, Vice President of brand at EA Sports FC, compared the challenge to rebranding an icon like Coca-Cola and acknowledged that it was one of the biggest marketing challenges he has faced in his career.
