Riri x Super Bowl Rihanna’s highly anticipated halftime performance at Super Bowl 2023 was everything it was expected to be and more, reaffirming her relevance in front of a 113M global TV audience. Apple has now replaced the previous sponsor PepsiCo. and the tech giant has already implemented innovative and exciting experiences and marketing around the event. To mark her long-awaited return, Apple also presented a Spatial Audio catalog release of Rihanna’s songs allowing her fans to listen using their patented audio technology.
