SKIMS’ New Direction: A Shift in Marketing Strategies

IN CASE YOU MISSED IT

Kim Kardashian’s 4-year-old brand SKIMS has hinted at plans to move away from its main platforms Tiktok and Instagram. SKIMS CEO Jen Grede says she plans to shift from paid advertising to investing more in brand building. We’re eager to see what strategies Grede will employ for moving the brand into its next era.

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