Revered British newsreader Sir Trevor McDonald is the voice and face of the new McVitie’s ‘True Originals’ campaign. Focused on cementing McVitie’s status as Britain’s most-loved biscuit brand, the campaign uses McDonald’s soothing voice to narrate why there can be ‘only one’ when comparing bad imitations of legends such as Elvis, Sonic the Hedgehog, and the Great Wall of China. Set to music by British rapper Little Simz, the campaign closes on McDonald at the newsdesk as he shows why there can only be ‘one biscuit for your biscuit break’.
