Heinz are diving into the world of one-hit wonders, leveraging popular trends on social media platforms like TikTok to create an attention-grabbing campaign. They’ve teamed up with viral sensations Rebecca Black, Kyle Craven (Bad Luck Brian), and William Hung to promote their exciting “Sauce Drops” lineup. These limited edition sauces come in six flavours, each offering “15 minutes of flavour,” cleverly mirroring the transient nature of fame.
