
Samuel L. Jackson joins the long list of celebrities who have featured front and centre in campaigns for British baking giant Warburtons. Jackson, who plays the brand’s chairman Jonathan Warburton in the new campaign, draws on his blockbuster action experience to answer the question of just what makes Warburtons toastie loaf better than any other on the supermarket shelf. This celebrity spot, which has previously been held by heavyweights like George Clooney and Robert De Niro, continues Warburtons tradition of spotlighting their products through cinematic and action-packed campaigns.