
Samsung launches ‘Ze Choice’, a campaign featuring Emily in Paris’s Luc and Julien, who share the stage with the sleek Galaxy Z Flip5 and Z Fold5. Luc champions the Z Fold5 for the sophisticated tech connoisseur, while Julien parades the Z Flip5 as the go-to gadget for the fun and fashionable. The campaign will continue to roll out in the coming weeks with a series of social media shorts and holiday adverts.