Rimmel London x Snapchat
Rimmel’s debut of the ‘Thrill Seeker Black Mascara’ is enhanced by a captivating AR campaign targeting Gen Z. Londoners can use their Snapchat app, to aim their phones at Tower Bridge, and watch the landmark transform into mascara. This weekend Rimmel-branded cabs will also feature Snap codes, encouraging riders to scan and dive into an immersive experience.
