Rihanna x PUMA
Rihanna has returned to the fashion scene in an exciting partnership between her beauty brand Fenty and German sports brand PUMA. As the Creative Director for Fenty X PUMA, the cultural icon is set to launch the Avanti collection, which focuses on the classic PUMA silhouette with a signature Rihanna touch. This collection is due to be the first of many in this collaboration, with the pair signing a multi-year partnership. Avanti launches globally in mid-September.