Rightmove, the UK’s largest property website, is teaming up with ITV to sponsor ‘Ant and Dec’s Saturday Night Takeaway.’ This marks a significant shift in Rightmove’s marketing strategy, as the brand aims to reach a wider audience and explore new advertising avenues. The ‘This is it’ advertising campaign will include fresh idents to open and close the show, plus tying into more of the interactive viewer engagement pieces that the show is known for, helping the brand to establish cultural connections and engage viewers through lifestyle content.
#property #rightmove #advertising #itv #innovation
