Puma has secured a major partnership with Formula 1, becoming the official supplier for all races. This collaboration grants Puma exclusive access to produce footwear and accessories for the sport. Puma will equip Formula 1 staff with its gear and produce fanwear that caters to the sport’s diverse audience. Fans can expect to see exciting lifestyle and motorsport collections that capture the essence of Formula 1. As part of the agreement, Puma has secured exclusive rights to sell fanwear for all ten teams around the race circuit, starting in 2024.