Paris Hilton steps into the role of Grey Goose’s Creative Director of Martinis, bringing her signature flair to the classic cocktail. Her first initiative is the introduction of the Grey Goose Ready to Serve Classic Martini. This move aligns with the trend towards simplicity in cocktails, focusing on quality ingredients and minimalism. The premade martini option caters to both the casual drinker and the busy host, offering a sophisticated yet convenient experience. Hilton’s involvement is set to add a touch of fun to the martini scene.