
BRAND AND CELEBRITY PARTNERSHIPS
Naomi Campbell x BMWBMW seek to reinforce their design creds with the launch of a collaboration with the iconic supermodel Naomi Campbell, who is the face of XM model “Dare to be You” campaign. This exciting partnership sees the brand creating a bespoke high-performance vehicle for the supermodel and activist. The one-off model will be based on the XM and is expected to showcase Campbell’s unique understanding of the fashion world, challenging conventions and pushing boundaries.