New Balance has teamed up with Celebrity chef Massimo Bottura in the latest campaign for their MADE in UK 991v2 sneakers. The trainers, which were crafted in the New Balance UK factory, embark on a journey through Milan as they travel by car, train, and scooter towards Massimo. The campaign features British rapper Loyle Carner and New Balance designer Dawn Brankley, and pays homage to the 991’s large Italian fan-base. The advertisement closes on Bottura sitting outside his restaurant admiring his new New Balance kicks.
