Mastercard, a long-time activator of music partnerships, has once again demonstrated its dominance by sponsoring two of the biggest award shows of the year – The Grammys and The Brit Awards 2023. Alongside industry giants like Google Pixel and Amazon Music, Mastercard marked its 25th anniversary of partnership with the awards through a campaign which showcased the work of 14 students across the 02 arena and broadcasted on ITV2. During Grammy week, Mastercard presented “She Runs This,” a program celebrating entrepreneurship and hip-hop, featuring influential black icons such as Lil Kim, Salt-N-Pepa, and Coi Leray.
