Manchester United bring out football legends to announce their new sponsorship

Manchester United has unveiled Qualcomm Technologies, Inc. as its primary shirt sponsor for both the men’s and women’s teams with the launch of the new 2024/25 home kit. The Snapdragon® brand will proudly feature on the home, away, and third kits. This announcement marks an extension of Manchester United’s existing partnership with Qualcomm Technologies. The announcement set fans alight online when Manchester United released a captivating video starring former club legend Eric Cantona. In the advert, Cantona embarks on a journey through Manchester and Old Trafford, reflecting on iconic moments in the club’s history. He poses the question, “How do you measure passion?” as he captures these memories on his mobile phone, powered by Snapdragon technology. The video seamlessly integrates the Snapdragon brand, showcasing its impressive capabilities through on-screen statistics, highlighting key statistics about United, the fans and the measurements of passion. The football legend also bumps into Alex Furguson and takes a quick snap of them together. The launch sent the social sphere alight with fans excited by the savvy video and new kit. United cleverly continued to keep the conversation ignited by later showing fans how the ad was filmed using Snapdragon technology. Sponsorship announcements are tough to get fans excited about, especially during a time they’d much rather hear they’ve signed a new centre midfielder — but this blend of star power, nostalgia, and genuine product role means this is a perfect hatrick for Snapdragon.

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