Made by Mitchell hits Boots

Made by Mitchell, the cult makeup brand has captivated millions on TikTok. Launched during lockdown, Mitchell Halliday’s brand has skyrocketed, thanks to savvy use of creators, versatility, and TikTok Shop bundle exclusives. From modest beginnings of selling just 20 orders a month, the brand can now pull in up to 100k sales in thirty minutes. As the brand continues to grow, this week Boots announced it would stock Made by Mitchell. To celebrate, Boots shared a video of a hooded-up Mitchell tagging their storefront with his iconic ‘M’ logo in the brand’s colourway. A fitting launch to a fun and vivacious make-up brand in the 175-year-old health and beauty retailer.
 

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