BRAND PARTNERSHIPS
L’Oréal, the global beauty giant, has just acquired the renowned Australian beauty brand Aesop for a reported staggering 2 billion. After months of intense bidding competition between industry powerhouses, including LVMH and Japan’s Shiseido Co., L’Oréal emerged as the victorious buyer. This acquisition marks a significant milestone for L’Oréal as it is their biggest takeover to date, solidifying their position as one of the most relevant players in the global beauty market.
