Levi’s and Rolling Loud Unite: Commemorating Hip-Hop’s Legacy and Levi’s 501 Jeans’ Milestones with Global Collaborative Festivities

LEVI’S 150TH ANNIVERSARY

Levi’s has teamed up with Rolling Loud Festival to commemorate the 150th anniversary of Levi’s 501 jeans and the 50th anniversary of hip-hop. With a track record as the world’s largest hip-hop festival over the past eight years, Rolling Loud and Levi’s have collaborated on co-branded merchandise at RL festivals worldwide. To celebrate 501-Day, they will hold live shows in Tokyo, Paris, London, and Oakland. Kehlani will perform in Oakland, Little Simz and K-Trap in London’s KOKO venue, Headie One in Paris’ Élysée Montmartre, and Lil Tecca in Tokyo’s Spotify O-East.

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