LEVI’S 150TH ANNIVERSARY
Levi’s has teamed up with Rolling Loud Festival to commemorate the 150th anniversary of Levi’s 501 jeans and the 50th anniversary of hip-hop. With a track record as the world’s largest hip-hop festival over the past eight years, Rolling Loud and Levi’s have collaborated on co-branded merchandise at RL festivals worldwide. To celebrate 501-Day, they will hold live shows in Tokyo, Paris, London, and Oakland. Kehlani will perform in Oakland, Little Simz and K-Trap in London’s KOKO venue, Headie One in Paris’ Élysée Montmartre, and Lil Tecca in Tokyo’s Spotify O-East.