AI vs HUMAN MODELS
Levi’s has announced the use of AI to create hyper-realistic models. The virtual models, described as “body-inclusive,” aim to create more personalised and sustainable shopping experiences. Levi’s plans to integrate the AI models into its website and app, offering customers the ability to view models with different features, such as skin tones, sizes and ages. However, the launch date and customisation options for consumers have not yet been disclosed.