JD Sports launches its culture-moving global campaign, ‘Forever Forward,’ honouring British youth culture. The campaign, led by a documentary-style film titled ‘The Bag for Life,’ features Central Cee, Kano, Davido, Ronisia, Ella Toone, AntsLive, Cat Burn and many more. This initiative by JD Sports spotlights its iconic duffle bag in relatable scenes to mark 25 years of JD’s legendary duffle.
