A roundup of this week’s trends, top stories, and insights from the world of ambassador, influencer and cultural marketing partnerships.

In a week where McDonald’s relaunched their iconic freebie coloured glasses,The Weeknd became the most popular artist in the world and Adidas debuted the world’s first sports prayer mats. Let’s look at all that is new and worth knowing ‘In All This Chaos.’

Heinz x Absolut Vodka

Attention all pasta and Vodka lovers! Get ready to elevate your pasta game with the latest collaboration between Heniz and Absolut Vodka, inspired by none other than the fabulous Gigi Hadid and her viral TikTok pasta recipe. Introducing the perfect sauce that combines the classic flavours of rich tomato, aromatic basil, savoury cheese, and a touch of pure Absolut Vodka for an extra oomph of flavour. You can be one of the first to try it by pre-ordering now at Waitrose..

H&M x Mugler

Get ready to experience yet another power team-up between two fashion houses, H&M and Mugler, who are set to release this May. H&M continues to break boundaries in the world of fashion, following their successful Metaverse collaboration. The mind-blowing partnership with Mugler, brings together their respective styles and cultures. This groundbreaking collection will introduce Mugler and H&M to wider audiences, featuring some of Mugler’s iconic silhouettes. The collection offers the perfect blend of sophistication and affordability, and the campaign was launched in style with an electrifying music video starring musicians such as Acra Shygirl, Amaare, and multi-instrumentalist Eartheather.

Alicia Keys x Moncler Genius

After their successful Moncler Genius London Fashion Week event featuring the likes of Pharell Williams and Palm Angels, Alicia Keys is set to release a new collection with the brand. This collection draws inspiration from the vibrant energy of New York City, with a nod to the iconic 90s fashion scene. Keys channels Manhattan’s infectious optimism into a collection that features slouchy tracksuits and edgy, slashed ensembles. This collection represents the intersection of fashion and culture, blending urban streetwear with high fashion aesthetics.


Grammy artist SZA and the iconic Kim Kardashian have joined forces in the latest SKIMS campaign. As SZA’s highly acclaimed SOS tour comes to an end, she has teamed up Kim Kardashian to promote their newest collection ‘Fits Everybody,’ featuring a wide range of sizes from XXS to 4XL.This campaign marks SKIMS’ continued efforts to stay aligned with culture, embracing inclusivity and diversity in all its forms.

Converse x Liverpool FC

It is official. Converse and Liverpool FC are celebrating the unique spirit and creativity of the iconic City of Liverpool in a new collaboration. After the release of teasers on social media, it has been announced that a new collection is on its way, featuring nine new styles, each with LFC and Converse co-branding. This groundbreaking collection is a tribute to Liverpool’s diverse and vibrant culture, showcasing the city’s unique style and personality.

Adidas x CAMH

A collaboration between Adidas and the Contemporary Art Museum of Houston has presented the world’s-first, CAMH basketball court, designed by artist Trenton Doyle Hancock. This unique playable exhibition space celebrates the intersection of art, culture and sport, showcasing the incredible talent of both the artistic and athletic communities. Throughout the exhibition, a range of immersive programs and events will be hosted at the venue, supported by Adidas Basketball.


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