Heinz are joining forces with LadBible and Sepps Eats, as well as other micro-food influencers from around the UK, to ask the question: can ketchup really go on pasta? The ‘Ridiculously Wrong or Ridiculously Good’ campaign encourages foodies to try the ‘Tomato Ketchup Pasta Sauce’ for themselves to see if it works. The UGC-driven campaign relies on the controversial opinions of traditional and non-traditional chefs to challenge conventional approaches to pasta and to Heinz ketchup.
