FROM FRIES TO TATTOOS
Heinz has launched its own red tattoo pigment in collaboration with ink manufacturer Electric Ink made from non-harmful ingredients. The pigment was created in response to restrictions on tattoo ink ingredients and allergic reactions caused by red ink. Heinz created a proprietary pigment based on its official Pantone colour, as red is commonly used for Heinz fan tattoos. The brand also partnered with five Brazilian tattoo artists to create 57 original Heinz tattoo stencils, available online soon.