Heinz’s Tingle Ted’s Hot Sauce: Spicing Things Up with Ed Sheeran’s Iconic Collaboration


Marketing Masterstroke:

Heinz x Ed Sheeran Heinz partnered up with brand builder Ed Sheeran for Tingle Ted’s hot sauce launch, named after Ed’s childhood name. Heinz capitalises on Ed’s love for their brand even featuring his Heniz tattoo on his arm in one of their ads. Using Ed Shreen as a catalyst to promote clever marketing stunts and leverage influencer marketing for their newest campaign.

#marketing #heinz #edsheeran #tingleteds #hotsauce

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